World of Watson
36 Partners. 3 days. 1 big idea.
Guests are in control, not in attendance.
Content at your fingertips, everywhere.
Design Direction
Watson
Accessible
Gives access to cognitive, contextual and weighted
information, sifted from the sea of big data.
Adapting
Learns during user interaction, adapting it’s insights
while increasing it’s value to all users.
Human
Accelerates human progress and business,
all while and communicating through language.
Connected
Connects users with value and insight, while
operating at unprecedented speed a scale.
Rationale
Re-imagines the entire event space as a theater,
giving every guest universal access to content.
Adapts engagement modules to cycle guests
through zonal, communal and local content.
Empowers guests with choice of content and input
to engagements, affirming the power of human intent.
Lets guests create on-the-fly connections, building
breakout groups filled with like-minded people.