In order to draw attention to new product offerings and services for IBM, we developed a custom built looping animation that tells the story of the value add their products and services can offer their customers. This animation played all day at Oracle Open World on a custom sized LED wall standing almost 5′ tall. The constant motion and bright colors drew attention from far.

My role in this project was to work with the Art Director and experience strategist to construct statements and visuals with the appropriate length and complexity to engage the viewer no matter the point at which they began viewing the content.

ClientIBMRolesAnimator, Motion DesignerAgencyGeorge P JohnsonYear2015