All your aftersales benefits in one place.

The Ask – Bring to life the features and benefits of a new dealer management system called InfoDrive.

InfoDrive uses analytics to provide insight into all areas of a dealership’s aftersales business. Highlighting Infodrive’s value add by contrasting with current ways of budget spend, this video illustrates the breadth of data collected, stored and analyzed by InfoDrive, helping with customer retention after vehicle sale.

The client came to the table with a script, wanting a clean, tech-like vibe. From here I developed a look and feel using a trucated color palette and vetted music that felt inspiring yet approachable, with a slight corporate feel at the request of the client. The motion direction I developed was light and quick, like their product.

The end result is a robust B2B video used to generate new business and expose end clients’ to the InfoMedia family of products.


ClientInfoMediaRolesArt Director, Animator, Sound DesignerAgencyAgencyWorxYear2021

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