The FOIL video was played at the start of the event, introducing the audience to the subject matter and visual expression technique.
The Watson team came back to our team post event wanting to turn the content video into a full video with sound and voice over to be hosted on their site.
These content pieces were embedded in a Powerpoint deck, when the presenter advanced the slide, the animation would play to the next pause and then hold until triggered by the presenter again.
The pause between slides is only 1-5 frames intentionally, keeping the video file size down, enabling faster copy chnages and output rounds for onsite edits.
When our partners at IBM came to us with the task of hosting an intimate event for select analysts in NYC area to highlight a selection of their services products, we needed a custom approach to the look and feel of the content. We wanted it to feel unique to the event.
I worked with the client team to generate abstract 3D avatars which would represent each of their product offerings to tell the benefits story of each service line making up IBM Global Technology Services.
The motion design and visual expression of each product avatar embodied the people and technologies of each product, the resulting animations communicated the “tone” of the GTS brand identity.
ClientIBM RolesMotion designer, ACD, Sound designer, AnimatorAgencyGeorge P JohnsonYear2015