For EDGE 2016 we created an immersive digital experience, that was personalized and responsive in real time based on user engagement. The design team developed the concept of the large flanking walls which would create a corridor positioned in the center of the space. As attendees flowed through their attention would be captured by the subtly moving digital walls and once engaged, the LED content and overhead lighting would adjust to match the content they chose to explore.

I worked with the art director to ensure our visual expression was consistent with the brand’s event guidance. I developed the UX/UI working closely with a development team to ensure ease of use, dynamic visual engagement based on user input and a clean and simple content flow which gave the user quick access to client content.

ClientIBMRolesAssoc. Creative Director, Designer, Animator AgencyGeorge P JohnsonYear2016