When IBM’s internal brand team decided to evolve their identity to include the concept of cognitive, I was tasked with the challenge of visualizing the inspiration behind our ECD’s event approach.

The resulting quick video illustrated the drama of the subtle reveal achieved when the viewer has a glimpse of energy vibrating just below the surface the moment before it expands to reveal its insights.

Support imagery illustrates initial ideation around material combinations and simplistic spatial design.

ClientIBM RolesMotion designer, ACD, Sound designer, AnimatorAgencyGeorge P JohnsonYear2016