One of many challenges facing today’s solar industry is how to provide a consumer friendly energy saving product while maintaining the smallest carbon footprint possible?

Leading Edge Equip. technologies has developed a revolutionary way to manufacture drop-in silicon wafers using less energy and creating less waste.

In order to convey this process to an investment focused audience I needed to communicate quickly and simply.

Taking inspiration from the technical complexity of the subject matter, I utilized an art direction visually similar to patent drawings which helped to maintain authority and integrity, at the same time simplifying and focusing the visuals on the process of the Leading Edge method.

Motion illustrated the molecular differences between the old and new technologies illustrating the speed of change while sound helps to move the viewer through the story adding drama.

ClientLeading Edge Equipment TechnologiesRolesArt and Creative Director, Animator, Sound Designer AgencyClean Energy VenturesYear2020